Qualitative evaluation is best described as:

• A. A qualitative evaluation is a statistical analysis of outcomes.
• B. A qualitative evaluation is a subjective form of evaluation.
• C. A qualitative evaluation is a financial audit.
• D. A qualitative evaluation uses random sampling only.

Answer: (B)

Qualitative evaluation focuses on understanding experiences, perceptions, and meanings rather than counting or measuring with numbers. It relies on descriptive data—interviews, observations, open-ended responses—to interpret how people view a program and how it works in its real context. Because the conclusions come from interpreting people’s words and experiences, the process is inherently subjective, reflecting both participants’ perspectives and the evaluator’s interpretation. The other descriptions point to quantitative analysis, financial auditing, or a sampling method that isn’t defining for qualitative work.